Ten Ways Big Data Is Revolutionizing Marketing And Sales

An Article by Forbe.com describes 10 ways how Big Data revolutionize the Marketing and Sales.

  • Differentiating pricing strategies at the customer-product level and optimizing pricing using big data are becoming more achievable.
  • Big data is revolutionizing how companies attain greater customer responsiveness and gain greater customer insights.
  • Customer Analytics (48%), Operational Analytics (21%), Fraud and Compliance (12%) New Product & Service Innovation (10%) and Enterprise Data Warehouse Optimization (10%) are among the most popular big data use cases in sales and marketing.
  • Supported by Big Data and its affiliated technologies, it’s now possible to embed intelligence into contextual marketing.
  • big data analytics increases marketers’ ability to get beyond campaign execution and focus on how to make customer relationships more successful.
  • Optimizing selling strategies and go-to-market plans using geoanalytics are starting to happen in the biopharma industry.
  • 58% of Chief Marketing Officers (CMOs) say search engine optimization (SEO) and marketing, email marketing, and mobile is where big data is having the largest impact on their marketing programs today.
  • gain greater customer engagement and customer loyalty through the use of advanced analytics and Big Data.
  • Big Data is enabling enterprises to gain greater insights and actionable intelligence into each of the key drivers of their business. Generating revenue, reducing costs and reducing working capital are three core areas where Big Data is delivering business value today. An enterprises’ value drivers scale more efficiently when managed using advanced analytics and Big Data.
  • Customer Value Analytics (CVA) based on Big Data is making it possible for leading marketers to deliver consistent omnichannel customer experiences across all channels.

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